Meesho Share Price Gains Over 5%; Company Reports 152% Growth in Content Commerce NMV

Meesho reported a 152% year-on-year increase in Net Merchandise Value (NMV) generated through its Content Commerce ecosystem for the 12 months ended August 31, 2026.  

The update was issued on October 6, 2026, through a filing. The company said 1.6 lakh active creators participated during the period. 

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Smaller Cities Account for Major Share 

Tier 3 and Tier 4 cities accounted for 66% of Content Commerce orders. Meesho specifically identified Varanasi, Agartala, Jabalpur, and Madurai among the markets contributing to these orders.  

Around 81% of active creators were from non-metro India.  

Homemakers and Graduates 

Homemakers made up 40% of Meesho’s active Content Commerce creators, while young graduates accounted for 30%, or around 50,000 creators.  

About 78% of active homemaker creators came from non-metro locations. The company also said 25% of active creators were participating for the first time. 

Seller Participation 

More than 4 lakh sellers had opted into Meesho’s Content Commerce ecosystem. Under the model, creators earn commissions when their content generates orders.  

Content can be published on Meesho as well as third-party social media platforms, allowing sellers to reach customers outside traditional search-led shopping. 

Video Finds Records 4,800 Crore Views 

Meesho’s short-form video platform, Video Finds, recorded nearly 4,800 crore content views and around 9,000 crore minutes of watch time over the last 12 months.  

Women’s fashion remained the largest category for creator-led shopping, while content-led discovery also covered electronics, personal care and home products.  

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Meesho Share Price Performance  

As of October 6, 2026, 12:19 pm, Meesho share price was trading at ₹239.75, a 5.85% increase from the previous closing price. 

Conclusion 

The latest Meesho update shows a rise in Content Commerce activity across creators, sellers and consumers. The 152% growth in NMV came alongside higher participation from smaller cities and first-time creators. 

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