Bajaj Life Insurance Unveils India Consumption Fund Under its ULIP Plans

Bajaj Life Insurance has introduced a new option within its unit-linked plans through the Bajaj Life India Consumption Fund.  

The New Fund Offer (NFO) opened-on December 08, 2025, and will close on December 18, 2025. The fund is intended for investors willing to take on higher equity exposure over a long-term timeframe. 

Focus on Consumption-led Sectors 

The fund is built around India’s consumption economy, which continues to account for a large share of national GDP. Its investment universe includes more than 400 companies connected to day-to-day consumer spending.  

These span retail chains, packaged goods, automobiles, telecom services, healthcare, hospitality and other areas where demand is influenced by household income and urban expansion. Rising disposable incomes and a growing shift towards formal markets form part of the underlying context. 

Investment Approach 

The portfolio will be actively managed rather than tied directly to a single index. It will invest across large, mid and emerging companies and follow a Growth at a Reasonable Price method for stock selection.  

The Nifty India Consumption Index will serve as the benchmark for measuring performance. The structure is aimed at capturing companies participating in different stages of consumer-driven growth. 

Placement within ULIPs 

The fund is available across Bajaj Life’s ULIP range, allowing policyholders to allocate premiums to an equity-oriented option while maintaining life cover within the same product.  

It will sit alongside the insurer’s existing market-linked funds and can be used in combination with other ULIP choices depending on allocation preferences. 

Bajaj Life Insurance Overview 

Bajaj Life Insurance, part of Bajaj Finserv, works across retail and group insurance segments. As of October 31, 2025, the company reported assets under management of ₹1,34,730 crore and distributes its products through a wide network. 

Read More: NFO Alert: Tata Mutual Fund Launches BSE Multicap Consumption 50:30:20 Index Fund! 

Conclusion 

The India Consumption Fund adds a consumption-themed equity option to Bajaj Life’s ULIP offerings at a time when consumer-driven activity remains a major component of the listed market. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.