Oyo Assets Raises ₹125 Crore Led by InCred to Boost Hotel Acquisitions Across India

Oyo Assets, the property acquisition arm of OYO’s parent company Prism, has secured ₹125 crore in new funding from a group of institutional and private investors, led by InCred. The investment aims to strengthen the company's expansion in India’s hospitality market.

Purpose of the Investment

Also known as Sunday PropTech, Oyo Assets focuses on acquiring and developing premium and mid-premium hotels. The fresh capital will help the company grow in major leisure and business destinations across India and improve its asset management operations.

Investor Perspective

According to InCred’s Chief Investment Officer, Saurabh Jhalaria, the company’s hotel portfolio is showing strong performance, stable cash flows, and clear profitability. He said that Sunday PropTech has a strong strategy and execution model, and the new funding will help it buy high-quality properties while maintaining solid financial control.

Expansion Plans for FY26

Oyo Assets plans to acquire 12 hotels in FY26, with 7 deals already in advanced discussions. These hotels will operate under Prism’s brand portfolio, which includes Sunday Hotels, Palette Hotels, Townhouse, and selected US-based brands.

Strategic Vision Under Prism

In September, OYO’s parent company Oravel Stays rebranded as Prism to bring all its businesses under one unified corporate identity. Founder Ritesh Agarwal explained that Prism gives the organisation a clearer and more future-ready structure that aligns with its expanding range of brands.

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Brands Under Prism

Prism now oversees multiple verticals:

• Hotels: OYO, Motel 6, Townhouse, Sunday, Palette
• Vacation Homes: Belvilla, DanCenter, CheckMyGuest, Studio Prestige
• Extended Stays: Studio 6
• Workspaces & Events: Innov8 and Weddingz.in

Conclusion

With this ₹125 crore funding round led by InCred, Oyo Assets is set to accelerate its hotel acquisition strategy across India. Backed by Prism’s growing portfolio and strong investor confidence, the company aims to scale its operations, strengthen asset quality, and tap into new opportunities in the hospitality sector.

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