Heritage Foods Buys 51% Stake in Get-A-Way Ice Cream for ₹9 Crore

Heritage Foods Ltd has acquired a 51% stake in Peanutbutter and Jelly Pvt Ltd, the company that owns the health ice cream brand Get-A-Way, for ₹9 crore. As per the exchange filings, the acquisition was approved by the board and will be completed within 45 days, once the required conditions under the share purchase agreement are met. The company said that no government or regulatory approvals are needed for the transaction.

Deal Structure

The 51% stake will be acquired from Sky Gate Hospitality Pvt Ltd, which currently holds the shares. Heritage Foods will also enter into a definitive agreement with Peanutbutter and Jelly Pvt Ltd and its promoters as part of the deal. After completion, the target company will become a subsidiary of Heritage Foods.

Future Plans

Heritage Foods intends to buy an additional 20% stake in the company after March 2026, at the valuation applicable at that time. The remaining 49% stake will continue to be owned by the existing promoters, who will oversee the company’s operations.

Financial Performance

According to the filing, Peanutbutter and Jelly Pvt Ltd reported revenues of ₹7.89 crore in FY23, ₹14.80 crore in FY24, and ₹18.08 crore in FY25. The company operates in the health and premium dessert segment, offering products that cater to urban and fitness-focused consumers.

About Get-A-Way

Get-A-Way, founded in 2018, makes ice creams and desserts that are high in protein and contain no added sugar. The products use whey protein and natural sugar alternatives instead of refined sugar. The brand is available in several Indian cities through online and retail channels.

About Heritage Foods

Established in 1992, Heritage Foods operates across dairy, retail, and agri-products. It is among the largest private dairy companies in South India, offering products such as milk, curd, paneer, ghee, and frozen desserts. The company has also expanded into the bakery and renewable energy.

Heritage Foods Share Price Performance 

As of October 28, 2025, 09:56 AM, Heritage Foods share price was trading at ₹498.45, a 0.81% increase from the previous closing price.

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Conclusion

The acquisition gives Heritage Foods a presence in the health-focused dessert market, while Peanutbutter and Jelly Pvt Ltd will operate under its umbrella as a subsidiary.

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