Campa and Lahori Zeera Shake Up India’s ₹60,000 Crore Soft Drink Market?

New and smaller entrants in India’s ₹60,000 crore soft drinks industry have made an unexpected dent in the long-standing dominance of Coca-Cola and PepsiCo. 

As per news reports citing NielsenIQ data, Reliance’s Campa and Verlinvest-backed Lahori Zeera doubled their combined market share to nearly 15% in January–September 2025, up from around 7% last year.

Market Share Shift

During the same period, the collective share of Coca-Cola and PepsiCo fell from 93% to about 85%. Much of this shift occurred at the mass ₹10 price point, a highly competitive segment. The gains came despite heavy rains across several regions and the fact that newer brands are yet to achieve full national distribution.

Expansion Plans and New Variants

Lahori Zeera, founded in 2017 by Archian Foods, is rapidly scaling operations. Co-founder and COO Nikhil Doda said the company aims to achieve national availability by next year, covering 80–90% of India’s pin codes. 

Lahori is currently unavailable only in southern India. The company is also adding products such as Lahori Aamras and Masala Cola while expanding distribution through over 2,500 distributors.

Reliance’s Strategic Partnerships

Campa, owned by Reliance Consumer Products, has aggressively expanded visibility through IPL sponsorships, a brand partnership with actor Ram Charan and exclusive beverage rights at Hyderabad Metro stations. Reliance also tied up with Ajith Kumar Racing for its Campa Energy drink, boosting brand presence across formats.

Response From Market Leaders

The emergence of these aggressive challengers has prompted Coca-Cola and PepsiCo to reintroduce ₹10 price-point packs across major brands such as Coke, Thums Up, Sprite, Gatorade and Pepsi.

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Conclusion

As per news reports, the rise of Campa and Lahori Zeera signals a structural shift in consumer preferences and competitive dynamics. With strong branding, pricing strategies and expanding distribution networks, new players are reshaping the industry and pushing established giants to respond more aggressively.

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